☆ The Brand Gap ì Marty Neumeier, The Brand Gap, Marty Neumeier, The Brand Gap THE BRAND GAP is the first book to present a unified theory of brand Whereas most books on branding are weighted toward either a strategic or creative approach this book shows how both ways of thinking can unite to produce a charismatic brand a brand that customers feel is essential to their lives In an entertaining two hour read you ll learn a new definition of brand the five essen ☆ The Brand Gap ì Marty Neumeier - The Brand Gap, The Brand Gap THE BRAND GAP is the first book to present a unified theory of brand Whereas most books on branding are weighted toward either a strategic or creative approach this book shows how both ways of thinki

  • Title: The Brand Gap
  • Author: Marty Neumeier
  • ISBN: 0735713308
  • Page: 500
  • Format:

☆ The Brand Gap ì Marty Neumeier ☆ The Brand Gap ì Marty Neumeier - The Brand Gap, The Brand Gap THE BRAND GAP is the first book to present a unified theory of brand Whereas most books on branding are weighted toward either a strategic or creative approach this book shows how both ways of thinki

  • ☆ The Brand Gap ì Marty Neumeier
    500 Marty Neumeier
The Brand Gap

About "Marty Neumeier"

  1. Marty Neumeier

    Marty Neumeier Is a well-known author, some of his books are a fascination for readers like in the The Brand Gap book, this is one of the most wanted Marty Neumeier author readers around the world.

948 thoughts on “The Brand Gap”

  1. Das Buch ist leicht verst ndlich und trifft den Kern der Sache kurz und knapp Man kann es sch n berfliegen und zu den wichtigen Stellen leicht zur ck springen.


  2. Selten konnte ein Buch ein derart komplexes Themengebiet so klar und kompakt zusammenfassen Marty Neumeier, selbst international anerkannter Markenexperte, schafft es die Essenz der Markenf hrung in u erst punktierter Art wiederzugeben und berzeugt auf ganzer Linie.


  3. Dieses Buch gibt einen wirklich guten berblick zum Thema Marke und macht einem den Einstieg in diese Materie sehr leicht Ich kann dieses Buch jedem, der mit Kommunikation und Markenentwicklung zu tun hat, w rmstens ans Herz legen.


  4. Marty Neumeier hat hier das beste Buch zum Thema Markenf hrung Markendesign hingelegt Kurz R umen Sie alle anderen B cher ber Marken aus Ihrem Regal und machen Sie Platz f r The Brand Gap


  5. The book starts off with a bang and really grabbed my attention throughout the first half After that the book fizzles out a bit and the information starts to lose some of its glimmer The Brand Gap prides itself on being such a short title about a large subject Well, I think the book could have been even shorter It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.The Brand Gap is also quaintly outdated At one point the author talks about how most websit [...]


  6. Clear and to the point Marty Neumeier articulates his best practices to branding, debunks old myths and brings fresh perspective to helping businesses communicate themselves in the most effective and strategic ways He explains the gap between creativity and strategy is often too large and therefore business are suffering The left and right brain are not working together.The answer to the mile wide gap Neumeier argues it is the charismatic brand He explains getting this brand requires 5 disciplin [...]


  7. There s some good reasoning in here It s not always great though A lot of it is just dated When the author refers to the theme from United Airlines who used to use Rhapsody in Blue the song , many people wouldn t get that since it s fairly an old campaign Some of the ideas don t seem very original either That might be because the book is now 12 years old and some of the ideas have become standard.Overall it s a short very short read on branding that would be good for a beginner to read, but woul [...]


Leave a Reply

Your email address will not be published. Required fields are marked *